The Art and Science of Persuasion

https://wearerevenant.com/

Summary

In this conversation, Chad and Dan discuss the importance of argumentation and persuasion in leadership. They explore the principles and techniques of effective argumentation, emphasizing the cooperative nature of the process. They also discuss the role of rhetoric in managing disagreement and the importance of understanding the social context in which arguments take place. Overall, the conversation highlights the value of argumentation as a tool for improving reasoning, strengthening relationships, and achieving shared goals.

Takeaways

Argumentation is a cooperative activity that involves critical thinking and aligning teams towards a common vision.
Effective argumentation is about probability, not certainty, and requires understanding the context and interests of the audience.
Ethos, pathos, and logos are important elements of argumentation, involving credibility, emotional appeal, and logical reasoning.
Rhetoric is a tool for managing disagreement and should be used ethically and rationally to appeal to the interests of the audience.
Argumentation is constructed socially and requires understanding the social dynamics and expectations of the participants.

Chapters

00:00 Introduction and Missing Adrian
00:42 Implementing Training in Puerto Rico
01:49 The Importance of Argumentation in Leadership
05:34 Argumentation as a Cooperative Activity
07:47 Argumentation is About Probability, Not Certainty
09:48 Argumentation is Contextual
12:11 Argumentation is About Probability, Not Certainty
13:34 Ethos, Pathos, and Logos in Argumentation
20:07 Rhetoric as a Tool for Managing Disagreement
28:15 Rhetoric is a Tool for Managing Disagreement
33:36 Argumentation is Constructed Socially